Privacy Policy

Paragon Pools LLC ("we", "us", or "our") respects your privacy. This policy explains what information we collect when you visit poolsbyparagon.com, how we use it, and the choices you have.

Information We Collect

We collect two kinds of information when you use our website:

Information You Provide Directly

When you fill out our consultation form, contact us, or otherwise communicate with us, you may provide:

• Your name
• Email address
• Phone number
• Property address or location
• Project details (budget range, desired features, timeline)
• Any other information you choose to share with us in messages

Information Collected Automatically

When you visit our website, our analytics and advertising tools may collect technical information automatically, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages you view, links you click, and time spent on our site
• Referring website (how you found us)
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

• Respond to your consultation requests and questions
• Schedule appointments and follow up about your project
• Send you proposals, design concepts, or project updates
• Improve our website and understand how visitors use it
• Show you relevant advertising on other websites and platforms you use
• Comply with legal obligations and protect our business

We do not sell your personal information to third parties.

Third-Party Services We Use

Our website uses the following third-party services that may collect information about your visit:

Google Analytics & Google Tag Manager

We use Google Analytics (operated by Google LLC) to understand how visitors interact with our site — which pages they view, how long they stay, and where they came from. This helps us improve the site experience. Google Analytics uses cookies and similar technologies to collect this data. You can learn more or opt out at tools.google.com/dlpage/gaoptout.

Meta (Facebook) Pixel

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show relevant ads to people who have visited our site. You can manage your Meta ad preferences in your Facebook or Instagram account settings.

Google Ads Conversion Tracking

We use Google Ads to advertise our services and Google's conversion tracking to measure when visitors who clicked our ads complete a contact form. This helps us understand which ads bring in qualified leads. You can manage your Google ad preferences at adssettings.google.com.

Cookies & Tracking Technologies

Cookies are small text files that websites store on your device. We and our third-party services use cookies for purposes including:

• Essential cookies — required for the site to function properly
• Analytics cookies — help us understand how the site is used
• Advertising cookies — help us show you relevant ads on other sites

You can control cookies through your browser settings. Most browsers let you block or delete cookies, though doing so may affect how parts of our site work.

How We Share Information

We may share your information in these limited situations:

• Service providers — companies that help us operate our business (hosting, email, CRM, scheduling), bound by confidentiality obligations
• Subcontractors — trusted partners who may work on your project (engineers, equipment installers) only as needed to complete the work you've requested
• Legal compliance — if required by law, court order, or to protect our rights and the safety of others
• Business transfers — if our business is sold or merged, your information may transfer to the new owner

Your Rights & Choices

You have the following choices regarding your information:

• Access or update — request a copy of the personal information we have about you, or ask us to correct it
• Delete — ask us to delete information we hold about you (subject to legal retention requirements)
• Opt out of marketing — ask to be removed from our email or call lists at any time
• Opt out of tracking — use your browser's "Do Not Track" setting or the opt-out links above for analytics and ad services

To exercise any of these rights, contact us at info@poolsbyparagon.com.

Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, disclosure, or loss. Our website uses HTTPS encryption for all data transmitted between your browser and our servers. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is intended for adults considering pool construction services. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time as our practices evolve or as required by law. When we make changes, we will update the "Effective" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Paragon Pools LLC
Email: info@poolsbyparagon.com
Phone: (435) 236-2350
Serving St. George and Southern Utah